At NIU AURA, we respect your privacy and are committed to handling your personal information responsibly. Last updated: August 2026
This Privacy Policy explains how we collect, use and protect personal information when you visit our website, create an account, place an order or contact us.
1. Who We Are
NIU AURA
Södertälje, Sweden
Email: support@niuaura.com
NIU AURA is a Sweden-based home décor brand creating Scandinavian-inspired designs for modern spaces.
For the purposes of applicable data protection law, NIU AURA is responsible for the processing of personal information described in this policy.
2. Information We Collect
Depending on how you use our website, we may collect:
- Name
- Email address
- Billing address
- Delivery address
- Telephone number, where provided
- Customer account information
- Order and purchase information
- Information you provide when contacting us
- Technical information required to operate and secure the website
- Cookie and website usage information
We only collect information that is relevant to the purpose for which it is used.
3. How We Use Your Information
We may use your information to:
- Process and deliver your orders
- Process payments
- Manage your customer account
- Provide customer support
- Communicate with you about your orders
- Handle returns, refunds and complaints
- Maintain and improve our website
- Protect the website and prevent fraud or misuse
- Meet accounting and other legal requirements
4. Legal Basis for Processing
Depending on the circumstances, we process personal information because it is necessary to:
- Fulfil a contract with you, such as processing an order
- Comply with a legal obligation
- Protect our legitimate interests, such as website security
- Obtain your consent where consent is required
Under GDPR, organisations must have a lawful basis for processing personal information and provide clear information about that processing.
5. Payments
Payments are processed through the payment provider selected during checkout.
Payment providers may process information such as your name, contact details, order information and payment details according to their own privacy policies.
NIU AURA does not need to store your complete payment card details when these are securely processed by the relevant payment provider.
6. Orders and Delivery
To fulfil your order, relevant information may be shared with trusted service providers involved in:
- Payment processing
- Order fulfilment
- Shipping and delivery
- Website hosting
- Website security
- Technical services
Only information necessary for the relevant service is shared.
7. Customer Accounts
If you create a NIU AURA account, information associated with your account may be stored so that you can:
- View your orders
- Manage your account
- Manage your billing and delivery addresses
- Access other account features
8. Contacting Us
If you contact us by email or through our website, we use the information you provide to respond to your enquiry and provide customer support.
Email: support@niuaura.com
Please avoid sending sensitive personal information unless it is specifically required.
9. Cookies
Our website uses cookies and similar technologies.
Some cookies are necessary for the website and WooCommerce to function, including:
- Shopping cart functionality
- Checkout
- Customer login
- Account functionality
- Website security
Other cookies may be used for analytics, preferences or marketing where applicable.
Where consent is legally required, we will ask for your consent before using non-essential cookies.
10. How Long We Keep Information
We retain personal information only for as long as necessary for the purpose for which it was collected.
Some purchase and transaction information may need to be retained for longer because of accounting, tax or other legal requirements.
When information is no longer required, it will be deleted or securely handled.
11. Your Rights
Depending on the circumstances, you have rights under GDPR including the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion
- Request restriction of processing
- Object to certain processing
- Request data portability where applicable
- Withdraw consent where processing is based on consent
You can contact us at support@niuaura.com to exercise your rights.
GDPR requires privacy information to be provided in a clear and easily accessible form.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration.
13. Third-Party Services
NIU AURA may use trusted third-party providers for:
- Website hosting
- Payment processing
- Shipping
- Website security
- Analytics
- Email communication
Where applicable, these providers process personal information according to their role and applicable data-protection requirements.
14. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technology or legal requirements change.
The latest version will always be available on this page.
15. Contact
If you have questions about this Privacy Policy or how your personal information is handled:
NIU AURA
Södertälje, Sweden
support@niuaura.com